Becoming, 2008
May 9, 2009
“Becoming” (Video, 2008, 9 min.)
Einat Amir is directing her lover according to a photo of Sadie Coles, a London Gallerist, that is hanged on the wall. She is changing her outfit, styling her hair and changing her posture, using an authoritative voice, in Hebrew. The power relations in the art world that are portrayed by the picture of the Gallerist, are the ground for a much wider interpretation of desire and role play, power and weakness, and cultural mixtures.
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